Advertising Matchbox Labels in Japan Taishō & Shōwa Era Japanese basket Originally part of a traditional

Originally part of a traditional household mosquito net

airy feel with a subtle sheerness and a richly textured surface

and scattered signs of age give the cloth exceptional character

contemplative aesthetic

Advertising Matchbox Labels in Japan Taishō & Shōwa Era Japanese basket Originally part of a traditionalA fascinating survey of Japanese advertising matchbox labels from the Taish and early Shwa periods (c. 19121945). Featuring hundreds of colorful reproductions, this volume showcases the remarkable graphic design of vintage Japanese matchbox labels used to promote cafs, hotels, theaters, cigarettes, cosmetics, department stores, and other businesses. The labels capture the bold typography, Art Deco influences, and everyday commercial culture of early